83 Baker Street, London, W1U 6AG+1 (425) 592-0283info@worldviewtrading.com
WorldviewTRADING
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Our team

The people behind every trade

A small London team covering trading, operations and finance, so each customer deals with people who know their business.

Samuel Williams

Samuel Williams

Managing Director

As Managing Director, Samuel is responsible for the overall running of Worldview Trading from its London office. He sets the company's strategy, decides which commodities and origins to develop, and makes sure every trade meets the standards Worldview holds itself to.

Samuel works closely with the trading, operations and finance teams so that customers deal with one joined-up business, from the first enquiry to final delivery.

Responsibilities

  • Company strategy and growth
  • Senior relationships with suppliers, buyers and banks
  • Approval of major contracts and credit decisions
  • Oversight of compliance and risk

Contact via info@worldviewtrading.com

Keith Williams

Keith Williams

Head of Trading

Keith runs the trading team. He builds relationships with exporters in producing countries, follows market conditions, and agrees price, quality and timing on each purchase and sale.

He leads the company's trading programmes, including US-origin wheat for UK buyers, and works with operations to make sure every contract can be delivered as agreed.

Responsibilities

  • Sourcing and supplier relationships at origin
  • Pricing, offers and contract negotiation
  • Market monitoring across Worldview's commodity range
  • Leading the trading team

Contact via info@worldviewtrading.com

Eleanor Taylor

Eleanor Taylor

Head of Operations & Logistics

Once a trade is agreed, Eleanor takes charge of making it happen. She coordinates shipping, inspection and documentation so that each cargo is loaded, shipped and delivered exactly as the contract requires.

She is the main point of contact for shipping agents, inspection companies, port agents and customs brokers, and keeps customers informed as their cargo moves.

Responsibilities

  • Contract administration after each trade
  • Vessel and container bookings
  • Inspection at loading and discharge
  • Shipping documents, customs clearance and UK delivery

Contact via info@worldviewtrading.com

Henry Evans

Henry Evans

Commodity Trader

Henry is often the first person customers speak to. He handles incoming enquiries, checks availability and prices with suppliers, and prepares clear written offers.

Working alongside the Head of Trading, he looks after a portfolio of customers and helps them choose the right product, origin and timing for their needs.

Responsibilities

  • Responding to quote requests
  • Tracking availability and prices
  • Customer relationships and follow-up
  • Supporting the trading desk on new business

Contact via info@worldviewtrading.com

Karen Shoemaker

Karen Shoemaker

Finance & Compliance Manager

Karen manages the financial side of every trade. She arranges payment terms with banks, including letters of credit and documentary collections, and makes sure invoices and payments are handled accurately and on time.

She also leads Worldview's compliance checks, including know-your-customer and sanctions screening, so the company only trades with counterparties it has properly checked.

Responsibilities

  • Invoicing and payments
  • Letters of credit and trade finance with banks
  • Know-your-customer and sanctions checks
  • Financial records and reporting

Contact via info@worldviewtrading.com

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